23 février: "Bling bling" - Nouveau record pour un sac à main
Press release: February 2011: Taking its inspiration from one of the world’s most epic tales of romance, intrigue and fantasy, Mouawad introduces the “The Mouawad 1001 Nights Diamond Purse”. With a value of USD3.8 million, this breathtaking creation from the globally renowned House of Mouawad takes its place in the Guinness World Record as the most valuable handbag in the world.
“Just as the tales of Scheherazade have captivated readers with their intricately woven plots of uninhibited passion and daring, so the Mouawad 1001 Nights Diamond Purse is designed to mesmerize with its lavish attention to detail and elaborate workmanship incorporating thousands of diamonds,” said Pascal Mouawad, co-guardian of the House of Mouawad.
The heart-shaped purse, handcrafted from 18kt gold, incorporates 4,517 diamonds (105 yellow, 56 pink and 4,356 colorless) with a total weight of 381.92 carats. “To create this bejeweled masterpiece required the skills of 10 craftsmen working continuously over a period of four months and for a total of 1,100 hours” said Fred Mouawad, co-guardian of the House of Mouawad.
The exceptional level of craftsmanship exemplified by the Mouawad 1001 Nights Diamond Purse has been a hallmark of the Mouawad name since the company was founded in 1890. From those early days Mouawad rose to global prominence through its passion for precious gems and mastery in the art of creating some of the world’s most breathtaking jewelry. “The 1001 Nights Mouawad Diamond Purse” is the second record-breaking creation from the House of Mouawad.